Automotive SEO

Automotive industry search engine optimization (SEO) is a critical component in the marketing strategy of an auto dealership, auto parts store or other business serving the automotive niche. Not only do you need a professional-looking website, you need an active presence in social media and to have your business profile that will rank in Google local maps. This is where our automotive SEO strategies come in to play and will help your business become more visible and rank for numerous keyword phrases.

Currently, prospective clients will review online profiles, websites and social media prior to making a significant purchase. The era is passing when dealers would attract the majority of their business through walk-on visitors to their car lots or from a passerby stepping into a brick-and-mortar store. Now, a dealership, auto service or auto parts website is an absolute because potential customers demand to know what offer and your prices before they spend their time going to your location.

Essentially, your website should function as sort of virtual showroom for your products and services in order to generate sales. When this is achieved, your sales reps sales conversions should dramatically skyrocket because the people who come to your location after visiting your website, want to be sold on what you have to offer.

In order to accomplish this outcome, your website must be optimized and rank for relevant keyword phrases. Additionally, your social media channel must display the best aspects of your business and these elements need to be backed up by positive reviews both on social media and your Google My Business local maps listing.

An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.

The meta description is the content that is displayed in the search engine results. It is a brief snippet of content appearing under the title of a search results that should cause the viewer to want to view the site and learn more. A meta description should be a compelling description of about 160 characters including relevant keywords to attract your target audience.

A page’s meta title is a crucial part of website optimization. For example, if a page on your site has a review of a 2020 Honda Civic, then a relevant meta title like “202 Honda Civic Review – Discover the Latest Features” could be used. A title like this tells both search engine crawlers and online searchers exactly what a website page is about and what information they should find there.

One of the primary mistakes that businesses attempting to optimize their online presence is not creating a structured website based upon relevant keywords. Often they try to mix unrelated keywords and then feel frustrated because they can’t figure out why their website doesn’t rank very well – if at all. Choosing relevant keywords to target is a crucial part of any automotive industry SEO strategy.

Using a keyword tool like Google AdWords Keyword Planner will give some estimated search volume for specific keywords. There is a trick to using this tool though… it is created for advertisers, not for SEO. Traffic estimates are very generalized and often the more specific a keyword phrase is, the higher the conversion rate will be. We constantly emphasize to our clients that you don’t want to most traffic to your site, you want the highest converting traffic arriving to your site.

Heading tags (namely H1-H3) are used to highlight the different sections of a webpage. Search engine crawlers contrast the relevancy of a page’s content with the header tag. On our client site’s we help them to determine the keyword phrases that a page can target and then we make sure they use these keyword phrases in their H1-H3 tags.