HOTEL SEO

When it comes to understanding what a hotel SEO expert agency can do to to enhance your practice’s visibility, some people searching for a marketing solution want a big picture overview and others prefer to zoom down into the details… Essentially, Google, Yahoo and Bing algorithms follow generally predictable rules when it comes to ranking web pages for a relevant keyword phrase. A keyword phrase is what an individual in your target market types or speaks into a search engine when they are considering a vacation or need to reserve a hotel. There are numerous phrases that people will search for in the context of the hospitality industry.

As a hotel SEO, we want to position your brand on the first page of Google and other search engines in the context of your geographic location and the niches your hotel caters to… When we do this, your hotel will have the highest level of online visibility possible. Additionally, when we combine our SEO for hotel website systems with consistent and professional social media activities, you will notice that inquiries and sales conversions increase. This occurs when your hotel website is optimized for keywords relating to the region and hospitality services when our proprietary search engine optimization systems are active.

When our SEO backlinking strategies are activated on an optimized hotel or resort website, the results are tremendous. On the other hand, SEO requires experience and expertise, just as you have found our website for hotel SEO services today – we can help your target market discover the services you are offering them.

By using search engine optimization, hotels and resorts can dramatically increase the odds of ranking for relevant keyword phrases that are contextually associated with vacations and hotel reservations. When this happens, the results are increased site traffic and this means more opportunities to gain new customers. Below are some of the important factors that our hotel marketing agency is responsible for optimizing for our clients.

An optimized website means that the content of the site is contextually relevant to your niche market and that the site is structured in a way that makes it easy for Google to crawl and index the site content. Optimized content will be centered around relevant keyword phrases while maintaining a high degree of natural readability for human beings.

One of the primary mistakes that businesses attempting to optimize their online presence is not creating a structured website based upon relevant keywords. Often they try to mix unrelated keywords and then feel frustrated because they can’t figure out why their website doesn’t rank very well – if at all. Choosing relevant keywords to target is a crucial part of any automotive industry SEO strategy.

Using a keyword tool like Google AdWords Keyword Planner will give some estimated search volume for specific keywords. There is a trick to using this tool though… it is created for advertisers, not for SEO. Traffic estimates are very generalized and often the more specific a keyword phrase is, the higher the conversion rate will be. We constantly emphasize to our clients that you don’t want to most traffic to your site, you want the highest converting traffic arriving to your site.

Heading tags (namely H1-H3) are used to highlight the different sections of a webpage. Search engine crawlers contrast the relevancy of a page’s content with the header tag. On our client site’s we help them to determine the keyword phrases that a page can target and then we make sure they use these keyword phrases in their H1-H3 tags.

We work with organizations around the globe and have the experience, resources and team necessary to dramatically enhance your online visibility. We will do an online review of your business/organization presence and define what must be done to maximize your online visibility.